Johnson & Johnson Consumer Health
Future of Consumer Science

About the Challenge

Companies have long understood that listening to consumers is essential to understanding them and thus developing better solutions that delight and meet their needs.

However, the transformations of society constantly change the way in which consumers live, consume and relate to brands and products. From e-commerce platforms to virtual reality, digital environments generate new consumer experiences and ways to collect their perceptions, creating great opportunities for bringing them together.

In this regard, J&J Consumer Health, a Johnson & Johnson company focused on personal health, is seeking for startups and researchers with innovative solutions in:

» New digital tools and methodologies to evolve consumer studies, using virtual environments such as augmented reality, virtual reality, metaverse etc.;
» New digital solutions for collecting consumer data (social media, e-commerce platforms, search trends, historical studies etc.);
» New digital solutions for processing, analyzing and interpreting consumer data that accelerate the generation of actionable insights;
» New methodologies for consumer studies that enable richer and more diverse analyses, which expand the way we identify their needs.

Are you a startup or researcher with an innovative solution in this area? Would you like the opportunity to work with J&J in the solution of this challenge?

The best proposals will interact with J&J experts to co-create new products for the globe.



APPLY MY SOLUTION

Johnson & Johnson Consumer Health

At Johnson & Johnson Consumer Health, we help more than 1 billion people everyday to have healthier lifes, since their first days. For more than 130 years in the world and 88 years in Brazil, our innovations are part of baby baths, soothing pain, protecting skin from sun radiation and scratches. Our great brand portfolio (NEUTROGENA®️, NEOSTRATA®️, SUNDOWN®️, LISTERINE®️, OGX®️, JOHNSON’S®️, SEMPRE LIVRE®️ and TYLENOL®️) blends the power of science with deep human insights, to help people take care of themselves and beloved ones.

FAQ

1. What’s the maturity stage and the startup location which they can subscribe?
The challenge is open to all the companies in LATAM, that are developing solutions in any stage (prototype, MVP or commercial).

2. Is it ok for me to send confidential information?
Don’t send confidential information. Only non-confidential information must be send.

3. What is the process for selected startups?
Selected startups are invited to speed-dating meetings with J&J executives.

4. What are the benefits of relating to J&J?
Opportunity to engage with J&J experts, become a supplier and network with the entire J&J network.