Johnson & Johnson Consumer Health
Paid Media Personalization At Scale

About the Challenge

It’s a known fact that custom media operation brings more efficient results from brand consideration and conversion point of view. Sending the right message, in the right time to the right consumer requires a data base and technology to enable scaled reach to those audiences.

For J&J, the fundamental pillars of custom media are as follows, we look for partners that offers solutions that cover each one of them, as prerequisites:

» E2E solution: from processing HVA data to automated asset production and distribution;
» PEOPLE-CENTRIC: elaborate 1:1 conversation with consumers based on their needs and moments;
» DATA-DRIVEN: Holistic view of each consumer and ability to create granular audience groups based on robust data;
» INDIVIDUALIZED: Tailored creative assets for each audience at right touch points/channels;
» OPTIMIZED: Precise targeting and continuous measurement and learning based on performance and insights collected from interactions;
» AUTOMATIZED: Creative assets automatically adjusted according to interactions as means to improve performance.

Note:
» The opportunity is open to any media channel and formats;
» The main KPIs we are looking for are Conversion and Return on Investment;
» All media will be purchased through J&J media agency.

Practical Example: Google DCO

Our Goal it’s create rentable conversions thru custom connections with no buying frictions, relying on data-driven by all point of contact with relevant content.

Are you a startup with an innovative view in this area that covers all the pillars?
Would you like the opportunity to work with J&J in this challenge?


REGISTRATION CLOSED

Johnson & Johnson Consumer Health

At Johnson & Johnson Consumer Health, we help more than 1 billion people everyday to have healthier lifes, since their first days. For more than 130 years in the world and 88 years in Brazil, our innovations are part of baby baths, soothing pain, protecting skin from sun radiation and scratches. Our great brand portfolio (NEUTROGENA®️, NEOSTRATA®️, SUNDOWN®️, LISTERINE®️, OGX®️, JOHNSON’S®️, SEMPRE LIVRE®️ and TYLENOL®️) blends the power of science with deep human insights, to help people take care of themselves and beloved ones.

FAQ

1. What’s the maturity stage and the startup location which they can subscribe?
The challenge is open to all the companies in LATAM, that are developing solutions in any stage (prototype, MVP or commercial).

2. Is it ok for me to send confidential information?
Don’t send confidential information. Only non-confidential information must be send.

3. What is the process for selected startups?
Selected startups are invited to speed-dating meetings with J&J executives.

4. What are the benefits of relating to J&J?
Opportunity to engage with J&J experts, become a supplier and network with the entire J&J network.